Vision of the Future

From Market Pull to Prospective Pull: Building Shared Scenarios

The Vision of the Future at iNESTImpact is rooted in the ability to anticipate and interpret the weak signals emerging from society, companies, and public actors, with the aim of actively guiding research and innovation towards meaningful impact.

From Market Pull to Prospective Pull

The conversation often revolves on “market pull, but we focus on prospective pull.
Research and innovation must connect with society’s expectations and the weak signals of the future in order to actively work towards the impact expected from research in today’s world.
This approach is realized through the creation of a dedicated Prospective Antenna for innovation and technological transition, a team whose mission is to capture trends and needs, decrypt demographic and societal changes, and analyze sectoral and territorial developments.

By fostering a collective dynamic, iNESTImpact promotes ongoing dialogue among universities, companies, citizens, students, and representatives from the third sector. Think tanks play a central role, enabling all stakeholders to raise new questions, identify possible future scenarios - both those to avoid and those to pursue - and work together to build a shared vision for the territory, research, and business.
This process informs regional policies, research strategies, and business innovation, helping to define convergent roadmaps and public action plans.