Lavarone – Tonezza
del Cimone – Roana

The first pilot action of the Lab Village project, scheduled for early 2025, aims to develop new tourism products to enhance Lavarone (TN), Tonezza, and Roana (VI), generating lasting benefits for local communities and visitors.

• By involving communities, the project explores collective memory, future expectations, and socio-cultural, environmental, and economic needs related to tourism.
• The participatory, multidisciplinary approach relies on active collaboration with key community figures, shared storytelling, and cultural experimentation.
• The goal is to reinterpret territorial identity, stimulate collective reflection, and promote new connections between culture, tourism, and nature.

Workshops

Lavarone

• Through a series of meetings with local stakeholders, a study is being conducted on the area’s tourism memory and future prospects.
• The approach is multi-visual, using audio, video, and photography to foster direct interaction with the local community.
• The aim is to develop a qualitative audio-visual survey representing the socio-cultural, environmental, and economic needs of Lavarone.
• Thanks to active community collaboration, the work is culminating in a unified multimedia product, conceived as an installation. This collective narrative gives voice to expectations, future desires, ties to the past, and the shared memory of Lavarone’s community, serving as a “prototype survey” - a concrete model of interaction between the tourism market and the needs of those living in the area.

Marco Zorzanello

Photographer

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Tonezza

• The format of the artistic residency is reinterpreted and applied to a group of local residents, offering participants an opportunity to deepen both their professional paths and their connection to the local context. The main characters in this unique experience are two restaurateur brothers, two ecological farmers, and two mountain guides. The goal is to collect their stories and transform them into a community dramaturgy - a narrative created with and for the residents, creating an opportunity for learning and exchange between travel and education.
• The work sessions began with some already tested best practices - such as traveling performances, food and wine tastings, or guided excursions - to analyze their features and redefine their boundaries. This approach facilitates the meeting of different contents and experiences, encouraging shared reflection.
• In particular, theatrical language is explored as a tool to introduce critical reflections on the local context and public interest issues into tourism services and products. Theater thus becomes a means to stimulate dialogue and raise awareness among both participants and the audience, enriching the cultural and tourism offering with a more conscious and thought-provoking perspective.

Diego Dalla Via

Playwright and actor

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Roana

• Through the audio-video performance titled “TOTEM – the sound of memory,” the everyday “things” of some residents, their life stories, and experiences are shared. This is a workshop designed to tell personal stories and express a sense of belonging to the local area.
• What value does an inanimate object hold when, day after day, it acquires a special familiarity and stands out from similar objects? Can it tell the story of the environment in which it is kept? TOTEM makes these objects sacred, listens to them, and lets them “play” in a collective ritual. TOTEM, therefore, is not just a performance - it is both a personal and collective narrative.
• The work is divided into two parts: the first, a workshop phase, consists of open interviews where the public is invited to participate and bring an object to share its story; the second phase involves the artist reworking the collected material into a storytelling performance, creating an audiovisual piece - a symbolic and metaphysical totem that tells the story of the community and its inhabitants.

Fabio Bonelli

All-round artist and musician

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